By Deanna Zaucha, Senior Specialist, Content Marketing, Pagemodo
You may have heard a rumor that Facebook has updated its News Feed again last month. The rumors were confirmed to be true on July 9, 2015, but luckily it’s good news for small businesses!
This time Facebook is handing control back over to the users to manage the content in their Feeds. With three new list functions, users with the Facebook iOS app can (1) prioritize who they see first in their Feed (2) unfollow profiles to hide posts from their Feed or reconnect with others they have already unfollowed (3) and discover new Facebook Business Pages with features found in the ‘More’ section of the app.
These new lists give small businesses the opportunity to increase organic reach they may have lost in previous News Feed updates. By sending messages to loyal consumers, brands can teach their fans how to prioritize their Pages in their Feed to get all of their latest updates. Wider reach will most likely lead to greater engagement that small businesses have been thirsting for since it fell victim to organic reach decline earlier in the year.
The ‘Discover New Pages’ list is also a fantastic way to reach a new and engaged audience, considering Facebook will share Pages in this list based on Pages that the user has “liked” in the past. Right now, this list is limited to mobile browsing, which means small businesses should continue to utilize Facebook Ads to reach new audiences.
Since 526 million of Facebook’s user base is mobile-only, it would behoove Facebook to add these new features directly within the News Feed. Mobile prides itself on facilitating quick, on-the-go action, and by placing “See this first” or “Discover Similar Pages” buttons in on-Feed post dropdowns, Facebook would be providing small businesses several ways to attract and engage with more Facebook users.
In the long run, this will make Facebook a valuable marketing tool that small businesses can use for a variety of campaigns. By launching this update in the mobile app first, Facebook might be showing its intention to build up the rocky relationship it has between themselves and small business owners.
Deanna Zaucha is the Senior Specialist of Content Marketing for Webs and Pagemodo, and also manages both the social media presence for both. She can be found on the dance floor, or on her iPhone keeping up with trends in marketing and tech.