Custom Designed Masks

I don't love it when companies put their logo on masks. I find it tasteless. In my opinion, a mask is for protection, not for promotion. However, there are lots of reputable companies that will sell you good masks in bulk with your company name on them. Recently, a vendor...

Brand Intimacy – A New Paradigm in Marketing Book Review

Brand Intimacy - A New Paradigm in Marketing Book Review Consumers have been intimate with brands since the beginning of time. In the 1920's consumers were obsessed with the Ford automobile. In the 1990's, popular brands included Baby Phat and Delia. There is an intimate relationship between brands and consumers.The...