I don't love it when companies put their logo on masks. I find it tasteless. In my opinion, a mask is for protection, not for promotion. However, there are lots of reputable companies that will sell you good masks in bulk with your company name on them. Recently, a vendor...
Brand Intimacy – A New Paradigm in Marketing Book Review
Brand Intimacy - A New Paradigm in Marketing Book Review Consumers have been intimate with brands since the beginning of time. In the 1920's consumers were obsessed with the Ford automobile. In the 1990's, popular brands included Baby Phat and Delia. There is an intimate relationship between brands and consumers.The...
Pitch, Tweet, or Engage on the Street Book Review
As we become more and more globally centric, I’ve been finding that I have been conducting business with people all over the world. If you had asked me 10 years ago, if I would be doing business with someone in China or in Turkey, I would have laughed at you....