Review: Building Your Own Social Network

If you have an association, cause or even business, consider building your own social networking site from scratch. The best part about this is you don’t have to be a programmer.

There are a number of sites on the Internet that enable you to create your own social networking site. Ning is the most popular one. But, there are others, like Elgg, SocialGo, Spruz and Grou.ps. If you are looking to create your own community, it’s best to check out all these sites before selecting one.


Book Review: Brian M. Delaney and Lisa Walford’s The Longevity Diet

Everyone wants to live longer. The Longevity Diet by Brian M. Delaney and Lisa Walford talks about how to live a longer, healthier life.

The funny part about the book is that it is all too simple. (Maybe change it to this: The funny thing about this book is how simple the authors say it is to achieve a longer, healthier life. To me, it’s nothing new and basically common sense! The authors claim that by reducing your caloric intake (or what the book calls Calorie Reduction, CR) that you will live a longer, healthier life. Of course, they talk about good nutrition and all the essential vitamins you need along with eating ample fruits and vegetables with a reduction of carbohydrates, but the bottom line is the less you eat the healthier you will be!


Social Networking Site Review: Togetherville

When my daughter was in fifth grade, she was the victim of cyber bullying. I later found out that she wasn’t alone. This cyber bullying was all done on Facebook, a site that has no parental controls and anyone can “friend” anyone. The major thing I didn’t like was that I couldn’t see what she was writing or saying unless she “friended” me, which she didn’t do. It was a scary time for me as I’m sure it was/is for other parents.


Music Review: An Evening With Cruel Intentions

I have a thing for anything Long Island. I love the music, the food, the culture and the people. So when I have an opportunity to review an artist from Long Island, I get excited.

Recently I had the opportunity to listen to An Evening With, a new Long Island band that focuses on rock, pop and pop-punk. An Evening With really stuck out. I enjoyed the music. It was right in line with what I like to listen to. I think the band could easily be heard on Alt Nation on Sirius/XM.


Want a 40 Hour Work Year?

I went to an entrepreneurial seminar the other day on how to become a passive investor in your own business. Scott Fritz was the guest speaker. At the end of the presentation, he handed everyone his book, “The 40 Hour Work Year.”


Music Review: Seth Swirsky’s Watercolor Day

There two words to describe Seth Swirsky — “Renaissance Man.” In addition to being a collector of sports memorabilia and an author of three published books, Seth Swirsky is a talented musician/songwriter. His new album, Watercolor Day, is a combination of pop and folk music mixed into one


Book Review: The On-Demand Brand by Rick Mathieson

With social media at its height of popularity, there are tons of books that talk about ways to use social media to marketing your business.

The book, The On-Demand Brand 10 Rules for Digital Marketing Success in an Anytime, Everywhere World by Rick Mathieson, is no different. The book takes you through 10 rules for success. Each chapter delves into a rule. For example, Rule #1 is “Insight comes before Inspiration” meaning that when you pursue a social media campaign, understand the wants and needs of your customers first. Rick Mathieson writes, “it’s not about understanding technology it’s about understanding your customer and then capitalizing on the insight across the digital platforms that make sense for your audience….”


Web 3.0…

Web 2.0, Facebook, LinkedIn, Mobile Marketing and YouTube are relatively new terms and yet, they have made a huge impact on our society and the way we live and do business.

If we are so engrossed in the current state of the Internet, then what is next?

According to Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First by Michael Tasner, it’s important for those who are marketers to engage in web 3.0 in order to be ahead of the competition.