Look at Apple. Before 1976, the first logo wasn’t even an Apple. Then from ’76 – ’98, it became a colorful, rainbow Apple. In ’98, the logo was a black apple and today the logo is a chrome apple.
Or take a look at Shell. They started out as a shell on the beach in 1900’s. Every 10 years or so, the shell went from a realistic looking shell to a cartoonish looking shell, which is the current logo.
Logos continuously morph every few years. They never seem to stray away from the existing brand because that’s how they are known but if you move away slowly, like these brands and others, your brand will have a more modern look and still be recognized.
Wendy’s decided to keep the red-haired pick-tailed girl. Now, she’s a teen and the Wendy’s name has a more modern feel to it placed under her image. The old logo included the words – “old fashioned hamburger” which was taken out. (I guess they aren’t old fashioned any longer?)
Have you seen the Starbucks logo in the Middle East? You won’t see the girl in the center of the logo, if you visit the middle east, you will see a similar logo to the one in the states except the girl is replaced with a star, which looks like a ship on the water. I guess if they kept the girl in the logo, they would have had to replace with a Berka.
It’s interesting to watch how logos change through the years. The word, Nike, for example, was always in the logo until it became an icon.
So what do you think? Do you think that Wendy’s should have gone with a more modern looking logo and dropped the redhead girl?
For more stories about logos, visit the HJMT blog. Read our blog about the importance of a logo here.