It’s Time to Re-Invent Yourself!

Hilary on CBS News

Many of my clients have done incredible things during this COVID-19 pandemic.

What some of my clients are doing…

The Russo Law Group has been posting daily check-ins along with Facebook Live webinars on estate planning and elder law. Paul Evans Catering in Island Park has been stocking freezers with pre-made meals, sending hospital workers food, and offering curbside pickups. My firm decided to host a Virtual Networking Breakfast Club, where we have nearly 20 members meet each week.

When bad things happen, it’s time to reinvent yourself and your business.

CBS-NY Interview

Carolyn Gusoff of CBS-TV reached out and interviewed me on her recent segment on the 6 pm news. Here it is:

Read my book

It’s also a great time to read my newest book, Branding in a Digital World. The book specifically helps you to re-define your target audience and helps you build an integrated marketing plan for your business. All of the new social media sites are discussed along with influencer relations and crisis management. You can get a copy from my website at or you can buy it on Amazon or Barnes & Noble.

Comment below and I’ll give you a free copy of my book! One winner will be selected and if more than one comment, I will draw from a fishbowl! Good luck and thanks for reading my blog…