Chevy, Oreos and All Other SXSW Sponsors Need To Rethink Their Strategy…

After spending this past weekend at South by Southwest (SXSW) Interactive, I had some suggestions for the sponsors: 1) Chevy -- I loved the idea of having all the new Chevy vehicles at the conference.  I even loved having the opportunity to test drive the Volt, Chevy's newest all electric...

The SXSW Interactive Experience – From a Newbie’s Perspective – Day 1

I don’t think I’ve ever seen this many people at one conference in my life. The South by Southwest (SXSW) conference is the biggest single event in Austin. (I bet it's the biggest conference/festival in the country too!) The conference kicked off with Interactive, which focused on anything and everything...