How To Write A Guest Blog Entry By Lisa Gordon, VP of HJMT Public Relations

Blogs are just as influential as traditional media outlets. Why? Read my article, "Six Reasons To Have Blogs On Your Media List." However, unlike traditional media contacts, many times bloggers have "day" jobs. Keeping a blog up-to-date and current can be difficult especially when bloggers only have the hours before or...

The Power Of The Blog, By Kristie Galvani, HJMT’s Executive VP

I recently had the opportunity to moderate a panel on blogging for a joint event with the Public Relations Professionals of Long Island and the Social Media Association. The panel consisted of Kevin Kelly, Chief Creative Officer at BigBuzz Marketing and host of the BuzzBubble video blog; Richard Murdocco, grant...

Best Practice Tips in Social Media and Health Care

Did you know that 80% of the general public search for healthcare providers on the Internet? With millions of people engaged in social networking sites today, it’s important that health care providers are online marketing the right way to their community. Here are some tips: Customer Service is Key -...

Book Review: The Art of Effective Online Social Networking by Jeanne Grunert

When networking online or offline, it’s important to stay consistent and  The Art of Effective Online Social Networking by Jeanne Grunert, shows you how to do just that. The book is perfect for those thinking about dipping their toes into social media, and believe it or not, there are still...

Product Review: New Cold-EEZE Spray

I have a love-hate relationship with this time of the year. I love that the leaves are changing and that the weather is cool, but not freezing. I love putting away my summer clothes and shoes and switching over to fall and winter clothes and boots. But, what I hate...

Funny Things Always Happen in Business

There are funny things all around us. Since we are so wrapped up in ourselves, we can't enjoy the humor. The other day, I was meeting with a new business prospect who I knew on LinkedIn. We met at the Sweet Hollow Diner in Melville. I sat down first. The old...

HuffPost Weird News’ Staff Writer Gets More Facebook Fans By Being Creative

  -------------------------------- David Moye is a Staff Writer for the HuffPost Weird News. He told me that the company wanted him to take advantage of the subscribe button to connect with readers. David was the first one in his vertical to do so and now he has subscribers all over...